Aztecs and the Aztec Civilization

Aztecs are the collective name given to seven Chichimec tribes of northern Mexico, who controlled the valley of Mexico and much of central America from its capital during the Late Postclassic period from the 12th century AD until the Spanish invasion of the 15th century. The main political alliance creating the Aztec empire was called the Triple Alliance, including the Mexica of Tenochtitlan, the Acolhua of Texcoco, and the Tepaneca of Tlacopan; together they dominated most of Mexico between 1430 and 1521 AD. For a complete discussion see the Aztec Study Guide. Aztecs and their Capital City The capital city of the Aztecs was at Tenochtitlan-Tlatlelco, what is today Mexico City, and the extent of their empire covered almost all of what is today Mexico. At the time of Spanish conquest, the capital was a cosmopolitan city, with people from all over Mexico. The state language was Nahuatl and written documentation was kept on bark cloth manuscripts (most of which were destroyed by the Spanish). Those that survive, called codexes or codices (singular codex), can be found in some small cities in Mexico but also in museums around the world. A high level of stratification in Tenochtitlan included rulers, and a noble and commoner class. There were frequent ritual human sacrifices (including cannibalism to some degree), part of the military and ritual activities of the Aztec people, although it is possible and perhaps likely that these were exaggerated by the Spanish clergy. Sources An  Aztec Civilization Study Guide has been developed with loads of details on lifestyles of the Aztecs, including an overview and detailed timeline and king list. The photograph used on this page was provided by the Field Museum for a part of their new exhibit Ancient Americas. Also Known As: Mexica, Triple Alliance Examples: Azcapotzalco, Malinalco, Guingola, Yautepec, Cuanahac, Templo Mayor, Tenochtitlan

The Children May Suffer The Negative Impacts of Corporal...

The Children May Suffer: The Negative Impacts of Corporal Punishment A young boy slowly makes his way to his mom, her scream urging him forward. He is almost to her side when he sees the shadow of her belt, he slowly backs away, he does not go far, as she quickly grabs him by his shirt. She then start to beat his hands with the belt, and then turns him around and starts spanking him on the behind. Throughout the whole time, the young boy’s eyes reflect fear, pain, and anger. Such corporal punishment is also known as spanking, beating, whipping, hitting, and sometimes even abuse. Although not all parents’ enforce corporal punishment to this extent, the reality of corporal punishment is that it should be the parents’ last resort. Parents†¦show more content†¦Children may also suffer from anxiety, a child may see his teacher raise a ruler and automatically recall his mom beating him with the belt. So even things that appear as belts can trigger a child into thinking that he’s about to be spanked. According to Sun-Sen tinel Parenting blog stated that research displayed that the more corporal punishment a child receives, the greater his or her post-traumatic stress test will be. Children who are spanked may also experience depression. This is unfortunate for them because depression can lead to other harmful events such as over eating or under-eating Spanking can also affect not only a child’s socal and emotional development, but also his or her academics. There are harmful â€Å"physiological effects† that may have long-term destruction which prevents a child from learn properly (Castelloe). Corporal punishment on children may also cause damage in a child’s brain. For example, Molly Castelloe who has a doctorate in group psychology discovered that: Spanking may reduce the brain’s grey matter, the connective tissue between brain cells. Grey matter is an integral art of the central nervous system and influences intelligence testing and learning abilities. It includes areas of the brain involved in sensory perception, speech, muscular control, emotions, and memory. Additional research supports the hypothesis that children and adolescents subjected to child abuse and neglect have less grey matterShow MoreRelatedShould Child Discipline On A Physical Level?1462 Words   |  6 Pagesabout reasonable punishments, but there is a fine line between reasonable chastisement (which is a defence in law) and assault (which is a criminal offence) (http://www3.hants.gov.uk/chastisement-and-punishment may, 2015)† A smack is considered reasonable chastisement if it’s, done by an open hand and not a closed fist or any sort of implement, it is to be administered to part of the body where it will not cause ‘Harm’ and not severe enough to leave a mark. Even though it may be considered reasonableRead MoreEssay about Understanding and Preventing Child Abuse and Neglect1340 Words   |  6 Pageson the primary prevention of child abuse. This must be started on many different levels before it can be successful. Prevention plans on a social level include increasing the economic self-sufficiency of families, preventing the birth of unwanted children, making health care more accessible, expanding and improving coordination of social services, improving the identification and treatment of psychological problems, and alcohol and drug abuse, and providing more affordable child care. Prevention plansRead MoreDisciplining Your Child Is The Lifestyle, And Parental Guidance3421 Words   |à ‚  14 Pagesthat children are disciplined to encourage acceptable behavior at home and in public. Therefore, children will grow up with morals and righteous values and use their manners to associate with others. A child’s attitude, actions, and demeanor tell exactly how he/she were raised in his or her household. Depending on how a child’s parent act at home when they are around their kids and by what they allow their kids to learn socially. As a child, bad behavior is learned from observation. Children watchRead MoreTough Love Approach on Children2387 Words   |  10 Pagesportrays tough love as a negative factor that should not be applied to children. Coming from a family with a tough love approach, I would have to disagree with the majority. Tough love opens up a whole new way of raising a child especially when it comes to them growing up in the long run. Many people would look down upon â€Å"tough love† considering they want to see their child content and corporal punishment would of course upset them. The road to taking a tough love approach may be rough but in the endRead MoreDoes Childhood Background Reflect A Valid Diagnosis Of Mental Or Physical Problem?2502 Words   |  11 Pageswhen Drew was 13 she was engaging with her moms partying habits which led her to drug addiction and to act violent towards other. In a book name â€Å"How Children Succeed †, by Paul Tough it mentioned, â€Å"More than a quarter of the patients said they had grown up in a household with an alcoholic and drug user;about the same fraction had been beaten as children†(Tough, 2012). She was also influenced to be a drug addict. Bio article titles Drew Barrymore as a successful model, screenwriter, director, producerRead MoreEssay about Social Work and Child Development1704 Words   |  7 PagesIt wasn’t until the time of Sigmund Freud that people looked at the psyches of an individual and what kind of impact that could have on that individual’s life. Before that time, children were seen as extra farm hands and generally as cheap labor. Families did not look at how the children were treated and the possible impact on their development. Later, Erikson and Piaget furthered the study of development and expanded the road that Freud had pioneered. While all consider Freud the father of psychoanalyticRead MoreAbstract. A Strong Family Foundation Can Establish Positive1543 Words   |  7 Pagesoutcomes in children, this includes a parent and child having a good relationship. On the other side of the spectrum a family full of violence and child abuse can establish negative outcomes and consequences in a child’s well being and quality of life. The mental and psychological health of this child can be compromised due to not having a stable home. The objective is to research the relationship between child abuse and quality of life in abused children. Both male and female children will completeRead MoreThe Effects Of Spanking On Children s Perception Essay2092 Words   |  9 Pagesof spanking on children. â€Å"With more than 30 years of research, we can now visualize accurately how spanking can alter a child’ s perception.† (Scrock 2009) Although spanking has been the â€Å"go-to† way of discipline, it is starting to be looked on as a form of child abuse. After all, there are great reasons as to why organizations like the American Psychological Association and American Academy of Pediatrics condemn spanking. We will talk about the problems spanking causes in children, the misconceptionRead MoreCyber Bully And What Do Cyber Bullies Look For A Target?1457 Words   |  6 Pagesbecause as few as 1/10 parents realize that their children are participating in the behavior. Children lack sufficient supervision online, on phones, and on other electronic devices to deter them from such actions. They are safe from consequences and punishment in their own â€Å"world†. Examining individual factors and environmental factors to determine predictors of this behavior will facilitate the development of preventions and interventions. ( Impact on Health and Development Cyber bullying can leadRead MoreEffective Parenting : A Relationship Between Caregivers And The One Who Is Being Cared Essay1885 Words   |  8 PagesSometimes, when children’s parents or grandparents are missing, uncle(s), aunt(s), or even neighbor(s) may take the responsibility of parenting. Usually it takes the form of the elder one taking care of the younger one. Parenting is a two-way relationship between caregivers and the one who is being cared, which â€Å"can extend through all or major parts of the respective life spans of these groups; may engage all institutions within a culture (including educational, economic, political, and social ones);

Racial Segregation in Brownies free essay sample

Deeply offended by their own assumption, they plan on teaching the other girls, Brownie Troop 909, a lesson. As a result, the next day the Brownie troop picks a fight with every girl within Brownie Troop 909, not knowing that those girls are delayed learners. The central theme of the story â€Å"Brownies† is segregation and how it affects the mind and actions of the younger people. In the short story, racial segregation began from the misuse term â€Å"Caucasian† at Laurel’s school, Woodrow Wilson Elementary School. The school is located in the South suburbs of Atlanta, Georgia, where there are very few whites who lives there in the East coast. In fact, there is only one white student who is enrolled at Woodrow Wilson Elementary School; a boy name Dennis. Based on the history of the time and location â€Å"Brownies† was written in many people had little interaction with Caucasians, in this case, the students at Laurel’s elementary school. We will write a custom essay sample on Racial Segregation in Brownies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The troop and their classmates saw â€Å"Whites [as] baby pigeons: real and existing, but rarely seen or thought about† (Parker 179). With the comparison made between baby pigeons and white people, this illustrates that the Brownie girls never experience being around white people as much. For this reason, the children did not know the meaning of the term â€Å"Caucasian† or how the term is used correctly in a sentence. Thus, the children made fun of the word and used it in a jokingly manner by teasing each other. For example, from time to time the students would call one another â€Å"Caucasian† for the way their classmates acted and the way they were dressed. Weeks before the camping trip Arnetta, one of the Brownie girls, teased: A boy [for] wearing impossibly high-ankled floodwater jeans and said, ‘What are you? Caucasian? ’ The word took off from there, and soon everything was Caucasian. If you ate too fast you ate like a Caucasian, if you ate too slow you ate like a Caucasian. (Parker 179) With the term â€Å"Caucasian† constantly being used as a joke throughout the school, Dennis the only white kid in school joins in the act of making fun of the phrase, not knowing that it is about his own race. Racism continues when the Brownie Troop arrive at their camping destination. Still on the bus, the black girls Brownie troop judges the white girls Brownie Troop 909 for their different skin complexion and what they had brought along the camping trip. At this point in the story the girls could care less of who the white girls are and where they have come from. Z. Z. (Zuwena) Parker starts off her story with a criticism narrated by ‘Snot’, the least respected girl in the black girls Brownie troop: Troop 909 was doomed from the first day of camp; they were white girls, their complexions a blend of ice cream: strawberry, vanilla. They turtle out from their bus in pairs, their rolled-up sleeping bags chromatized with Disney characters: Sleeping Beauty, Snow White, Mickey Mouse: or the generic ones cheap parents bought: washed-out rainbows, unicorns, curly-eyelashed frogs. 177) The quote is said to give a sense of labeling and singling out of troop 909, possibly out of jealousness. The Brownie Troop mainly joked among themselves about the white girls Brownie troop on their differences in ethnicity, skin tones, and how spoil each are by their parents. By the way ‘Snot’ listed what troop 909 had brought along th eir camping trip; it may be assumed that ‘Snot’ Brownie troops were envious of them. At another point of the short story, they even compared hair length and texture of each other. The black Brownie troop racial acts continue when Arnetta made a false rumor about troop 909. Arnetta had convinced her gullible troop members that one of the white girls had called one of their troops by the name â€Å"nigger†. Arnetta, who is known to be a leader-like to her Brownie troop for her tone of voice when she speak, was so insulted by her own rumor that she told her girls, â€Å"We can’t let them get away with calling us niggers. I say we teach them a lesson† (Parker 181). This quote sets them up the main conflict of the story. It was the beginning of the revenge the black girls Brownie troop plotted on the white girls Brownie troop 909. At the end of the short story, the black girls Brownie troop become conscious that they have made false assumptions on the other troop when the leader of troop 909 revealed to them that her girls have learning disabilities. The Brownie 909 troop leader had revealed that her â€Å"‘girls are not retarded. They are delayed learners†¦ from the Decatur Children’s Academy. Many of them just have special needs’†(Parker 190). Few of the girls in the white girls Brownie troop are echolalic. Echolalic is a learning disorder, which comes from a psychological term echolalia. When a person is diagnosed with echolalia, the individual tends to unintentionally repeats what they have heard from another person whether it is a bad or made-up word(s) or phrase(s). The black girls Brownie troop turn themselves to the victimizer when they accused Troop 909 for calling them a â€Å"nigger†. To an extent, Z. Z. Parker’s short story â€Å"Brownies† central theme of segregation is relevant to today’s society. Though segregation is still present in today’s world, it is not the same as it was years ago when it was a severe matter. Compared to segregation back in history, where most people die fighting for their rights, individuals today mostly fight verbally through petitions and marches. One of the most common segregation disputes in the United States today is gay marriages being legalized. It is said that homosexual marriage is wrong because it ruin the meaning of â€Å"marriage†. For decades, marriage has always been between a man and a woman. In addition, homosexual marriage imposes its acceptance on all society and religion such as Christianity. Though some parts of the United States still disapprove of gay marriages, they cannot stop two individuals from loving each other. Overall, Segregation still exists in the world and will always exist, whether it is on race and or gender. Works Cited Parker, Zuwena. â€Å"Brownies. † /Back Literature. /4th Ed. Eds. V. J. Kennedy, Dana Gioia. Boston:Pearson, 2012. 177-194. Print.

The attractiveness model proposes Essay Example

The attractiveness model proposes Essay The attractiveness model proposes that the effectiveness of a message depends on the sources physical attractiveness, likeability, familiarity and similarity to the recipient of the message. (Shimp 2003:297) Evidence suggests that attractiveness is an important factor and this is reinforced by the empirical use of celebrity endorsers in the first who are general seen as physically attractive (Ohanion 1990:41). Without doubt the rapid rate at which fans adopt the new Beckham hairstyle supports this and highlights his effectiveness in appealing to target audience aspirations. A study conducted by Zhou (2004) found that these western appeals worked on high involvement goods and although the local cultures concept of beauty is different, the inspirational aspect became so vital that such ads are quite successful as long as western models are used. Following on the concept of attractiveness and the need to use western models, current evidence emerging in China demonstrates the adaptable use of a foreign celebrity known as Dashan . Canadian by birth, this lanky Ottawa is relatively unknown in Canada however he is now renowned as the first westerner to perform the ancient Chinese art of xiangsheng, or comedic dialogue. Roswell, 39, is prospering in a society where TV performers work for minimal pay, earning his keep through lucrative advertising endorsement . (www. chinadaily. com ) The Dashan character provides Rowswell with a decent income and has enabled him to carry the personal satisfaction that his efforts may chip away at the Great Wall of cultural misunderstanding between China and the West. We will write a custom essay sample on The attractiveness model proposes specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The attractiveness model proposes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The attractiveness model proposes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He collaborates and notes I try to bring to the Chinese a new image of foreigners that flies in the face of the stereotypes most have grown up with,(www. chinadaily. com ). This is a dynamic example of the use of foreigners in endorsements and shows how attractiveness , credibility and match up can be suited to a differing cultural context Unfortunately physical attractiveness is a difficult concept to define. The old adage that beauty is in the eye of the beholder is applicable here. (Benoy 1982:15) . This leads one to the admission that different cultures will ultimately perceive physical attractiveness in a different way and individuals who would be considered attractive in one country may be considered unattractive in another. (Rhodes, Zebrowitz: 1997) A clear example would be the depiction of beautiful women in the west. Generally, evidence suggest that women who are tall elegant and slim are regarded as beautiful. In contrast, Africans consider fullness of figure as vital while height is not as important. One would therefore assume that western models would have no appeal in these cultures . Evidence suggest otherwise , most depiction of models in multinational firms in China have western views of beauty. Despite David Beckhams seemingly global appeal, there are instances when his endorsements have been received in bad taste as happened in Iran (some cultures attach less importance to physical beauty than others). Research reveals that collectivistic cultures attach less significance to physical attractiveness while individualism is directly related to stereotyping and physical attractiveness. This therefore explains why Beckham as an endorser in China is eclipsed by Luo Xian ( www.chainatoday. com ) who is regarded as being more attractive. Furthermore, Erdogan, et al. (2001) found that trustworthiness and expertise were more important for technical products. Thus it would be reasonable to conclude that the concept of physical attractive is more essential when considering endorsements of non technical products. In general, physically attractive endorsers are seen as more effective than less attractive endorsers in terms of creating favourable impressions towards the advertised brands and products (Shimp 2003). It can be seen from the evidence presented that attractiveness, likeability and personality are more related to attention getting whereas expertise is closely related to intention to purchase . What is clear is that celebrities are a more attractive and credible source in advertising, consequently these factors should have a bearing on how celebrities are used in a cross cultural context as these dimensions are affected by culture. Dimensions of culture High vs. low context Culture has been shown to be one of the most obvious and frequently used orientations for showing differences between Asian and western societies (Cho et al. 1999; Kim, Pan, and Park 1998). In the advertising context such differences are highlighted by the differing communication facets. These dimensions suggest two kinds of communication types. A high context communication is one in which most of the information is already available in the physical context or within the persons frame of reference. Whereas a low context communication is just the opposite, in that the mass of the information is emphasised in the explicit code. In high-context cultures (China), messages are conveyed in an abstract, implicit, and indirect manner. In contrast, communication in low-context cultures is more straightforward, explicit, and direct. Western countries such as the United States are characterized as low-context cultures whereas, Asian cultures such as Japan and Korea exhibit a high-context communication style. (Chow et al. 1999; Hall 1976). This point is important because it raises questions about whether an endorser can be truly global and use similar appeals and endorsement techniques between different countries, evidence gathered so far and practical examples show that there is a crucial need to adapt at least the communication style of the host country. It is fair to conclude that in low context cultures celebrity endorsements are often information orientated and follow a central route to persuasion. Conversely, in high context cultures advertising tends to be more emotional, symbolic and should follow a peripheral route to persuasion. Individualism vs. collectivism Another common cultural dimension is to compare individualistic versus collective societies. Originating from Hoofsteds work in 1984 this concept shows how different values are appreciated across cultures. Individualistic societies such as the UK show high realisation, independence and high levels of competition characteristic of western societies. In contrast, collective societies emphasise interdependence , harmony , family , group oriented goals and low levels of competition . (hofstede 1984) These concepts also influence advertising and celebrity endorsements . Advertising in individualistic countries often emphasises independence, uniqueness and success of individuals. In contrast, collective cultures use endorsements that show the cultural values of interdependence, integrity group goals and concern for others. In this respect employing celebrities to endorse products seems to be more fitting to collectivistic cultures because celebrities transfer symbolic meanings and this is an integral part of high context culture communications. Conclusions This paper has clarified the meaning of celebrities and endorsements. We have further expanded by including how one becomes a celebrity and deviated from the norm by showing that one does not necessarily have to be successful in a particular arena to qualify as a celebrity. This study has therefore highlighted the importance of media (such as television) in the making of celebrities. There is a suggestion that celebrities can be purposefully built and used in the endorsement process. Particular examples relating to popular Big brother television series have been cited to prove this. The study has shown that culture inevitably influences the content and style of advertising across countries. Celebrity endorsement provides a frame of reference with the product for consumers. Advertising techniques will naturally vary across different countries. Given the financial implications of cross country advertising it is important to assess these differences. The report has clearly demonstrated the need for this through practical examples that relate to the need for adaptation toward local audiences in the celebrity endorsement process. Comparing such differences has added depth and clarity to understanding comparisons involving the study cultures that vary on the major constructs with sufficient functional similarities such as China and the U. K (Berry 1980). Celebrity endorsements have been analysed from three important aspects credibility, attractiveness and meaning transfer. It has also been clearly shown that credibility is not as important a factor as suggested by literature. The rap culture example is clear testimony that even seemingly unconvincing celebrity endorsers can still successfully promote consumer products. It can be concluded that, although credibility does influence the success of the endorsement process, it is not a deciding factor. Moreover advertisers can take advantage of such endorsers and attempt to match them to target audience cultural values, however extreme. Attractiveness has been shown to be a unique concept that allows and enables the penetration of celebrity endorsement into the cluttered media space. Attractive celebrities have been shown to be quite effective. However this paper has noted the different interpretations of beauty across the cultures. These do not seem to significantly affect the use of such celebrity endorsees in different countries. In fact it would seem that there is a growing convergence towards the western definition of beauty and that these can be used to inspire target audiences in other countries. There is little doubt that the, Dashan example offers new insights into how both the transfer of meaning , credibility and attractiveness can be incorporated in cross cultural celebrity endorsements . Careful pre-test of celebrity endorsements should be carried out in such markets before the endorsement strategy is fully implemented. The match up hypothesis has been shown to be outdated and inadequate in explaining the success of celebrity endorser who has promoted products that are either outside their area of expertise, rival competing brands or products that have little fit with their characteristics. Although this theory must inevitably be used as a baseline, It seems possible in international advertising to venture in product endorsements that may have little fit with the endorser and take advantage of other aspects such as credibility and attractiveness instead. Although the first part of McCracken model is quite precise, the second part needs further expansion and the model misses essentially ingredients necessary in the understanding of the transfer of meaning. In this respect it is necessary to first look at the product and relate it to cultural aspirations and then ultimately adjusts the endorser execution or presentation of the product to suit the national or cultural appeals. It would be folly for example, to have endorsement in China based on the Beckham sex appeal as often seen in the U. K. The importances of cultural considerations have been carefully appraised and should complement the implementation and understanding how advertising works. We can reach the logical conclusion that Chinese audiences are more likely to conform to group norms and more likely to follow pre-dominant trends , unlike their western counterparts . Ultimately, this essay has shown that cross cultural celebrity endorsement is still a relatively new area of research. In addition, there is inconsistency in how celebrities are used at an international level. It is also unlikely that international celebrity endorsements can succeed without relative adaptation of both the product, the message and the endorser to suit prevailing cultural considerations in the host country. The degree and extent of adaptation will differ depending on the psychic distance between the endorse and the target audience. Limitations Given the mentioned importance of cross cultural similarities and differences, findings of this study do not provide answers regarding how often celebrities are used in the two differing cultures. Neither is it clarified as to how far celebrity endorsers can be extended in different countries. Such answers can be derived from a more substantial content analysis rather than a qualitative report. There is also a need to research the extent of public glamorisation between cultures, and how personal characteristics may influence this. Although this paper attempted to demonstrate the differing endorsements strategies between countries, it fails to provide enough examples largely due to its qualitative nature. Advertising practitioners need to know more than just when to use a celebrity endorser. They should also be clear on how to use endorsers. It may be necessary to examine how this can be done indifferent countries. Bibliography 1. Agrawal, Jagdish, and Wagner A. Kamakura (1995), The Economic Worth of Celebrity Endorsers: An Event Study Analysis Journal of Marketing, 59 (3), 5 2. Benoy, J, (1982) the credibility of physically attractive communicators, A Review of journal of Advertising 11. 3 p15-23 3. Choi S. M , Lee W. N, Kim. H. J(2005) Lessons From The Rich and Famous :A Cross cultural Comparison of Celebrity Endorsement in Advertising , Journal of advertising vol 34 iss. 2pg 85